Note
LOL feels funny to write this... but just to clarify - I was a model for this project, NOT a developer. In a one-off random encounter, I was scouted through Instagram for this. I do not pursue modeling.
AND ALSO!!!! I AM A HUGE HUGE FAN OF MARTINE ROSE THIS IS ONE OF THE COOLEST THINGS IVE GOTTEN THE CHANCE TO BE A PART OF!!!! 💖
I virtually modeled in Paris Fashion Week for U.K. menswear designer Martine Rose for her SS21 show.
^me in my suburban childhood bedroom with my dog Lacey
How did I end up here?
I used to take daily pictures of my outfits on Instagram over quarantine. (No, I am not going to provide a link - it's embarrassing now) In my posts, I would included a slideshow of brands / things I had been liking recently. I'm fan of Martine Rose and frequently posted her work. A casting agency found the account and reached out asking if I was interested in modeling for Martine Rose. Duh, I said yes.
Then, I worked with Martine Rose and her team to coordinate the shoot. I set up a tripod and filmed myself hanging out in my childhood bedroom in pieces from her Spring/Summer 2021 collection.
The show was a digital presentation that premiered on a livestream. It was a mix of videos from models around the world in their homes, including a surprise appearance from Drake.
Check out some of the press from the show.
Press Coverage
- HYPEBEAST - "Martine Rose Presents 'What We Do All Day' Digital Presentation": https://hypebeast.com/2021/1/martine-rose-what-we-do-all-day-digital-presentation-collection
- Highsnobiety - "Martine Rose: Not In Paris": https://www.highsnobiety.com/p/martine-rose-not-in-paris/
- Dazed - "Martine Rose SS21 show: Oh Hyuk, Drake, and a global fashion community connection": https://www.dazeddigital.com/fashion/article/51637/1/martine-rose-ss21-show-oh-hyuk-drake-global-fashion-community-connection
- Vogue - "Martine Rose: What We Do All Day": https://www.vogue.co.uk/news/article/martine-rose-what-we-do-all-day